For increasing the Mon Chéri awareness we came up, together with Vanity Fair, with The Amazing Show, a street show in Milan and in Rome to bring people magic and interest with one of the greatest illusionist in the world: DMC.
The initiative ended with a final big event in an exclusive location in the center of Milan, giving away only 75 passes each valid for 2 people. The Amazing Show was supported by Vanity Fair online, offline and with social activities.
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Street Magic
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